The Back-Office for Real Estate Agents — TradesDen
Call Us — 647-584-7766

For Real Estate Agents & Teams — North America

The lead came in at 9 PM Saturday.
Did you respond before Monday?

50% of real estate deals go to the agent who responds first. TradesDen makes sure that agent is always you — with a fully managed back-office that captures every enquiry, follows up automatically, and keeps past clients coming back.

No software to learn. No system to manage. Fully managed back-office — live within the week.

The Real Cost of Slow Response

Average commission $14,000
Leads lost / month to slow reply 3–5
Conversion rate of fast response 21×

Monthly revenue at risk $42K–$70K

Based on average GTA commission. Numbers illustrative — your market may vary. The point stands regardless.

The Commission You're Leaving Behind

Three scenarios.
Three commissions you didn't have to lose.

It's never about the platform you use or how many open houses you run. The deals you're missing come down to three moments — and all three happen before the client ever meets you in person.

01 — Weekend Enquiry

$14K

The Saturday night message nobody answered.

A buyer found your listing at 9:30pm. They sent an enquiry. You didn't see it until 8am Monday. By then they'd already booked a showing with the agent who texted them back at 9:47pm. That was your commission.

02 — The Cold Lead

$14K

The lead you followed up with once.

They weren't ready in March. You sent one message. They didn't reply. Six months later they listed with the agent who kept in touch. A single follow-up sequence would have kept you top of mind. That was your listing.

03 — The Past Client

$28K

The buyer you helped three years ago — and their referral.

They bought with you in 2022. They just upsized and referred their sister. Neither transaction came to you. Not because they didn't like you — because they'd forgotten your name. A single touchpoint a year would have changed that.

How It Works

What's happening in
your back-office
while you're at a showing.

Every step runs automatically — from the moment a lead tries to reach you to the moment a past client sends you a referral. You show up for the relationship. We handle everything in between.

01

Enquiry received — responded to instantly

Whether they called, filled out a form, or sent a DM — they get an automatic response in under 60 seconds. A message that sounds like you, with a link to book a call or viewing. Before your competitor even sees the notification.

All Plans
<60s
response time
02

Lead goes quiet — follow-up runs automatically

Leads that don't respond immediately get followed up over 7 days. Multiple touches, spaced right, worded like a human. If they're not ready yet, they move to a long-term nurture sequence — 30, 60, 90 days — until they are.

All Plans
7
day sequence
03

Showing booked — reminders sent automatically

Once they book, a confirmation goes out immediately. Reminders go out 24 hours and 2 hours before. No-show rate drops. You show up knowing they'll be there.

All Plans
2
reminders sent
04

Closing done — review requested at the right moment

After closing, a review request goes out when the client is at peak satisfaction. Happy clients get routed to Google. Your review count builds without you ever asking in person.

Growth & Expansion
+5★
reviews on autopilot
05

Past client reactivated — referral asked

Clients who bought or sold with you 1–3 years ago get a warm, personalised re-engagement at the right moment. Referral asks go out when it makes sense — not as a cold blast, but as a natural touchpoint. Your database starts producing without you working it manually.

Expansion
on autopilot

Before & After

What changes when
your back-office runs itself.

Same agent. Same market. The only difference is what happens between the conversations.

Before TradesDen

Weekend enquiry sits unanswered until Monday — lead gone to faster agent
One follow-up sent, no response, lead forgotten — they listed with someone else 4 months later
Showing confirmed verbally — no-show costs you half a day
Review forgotten to ask for — competitor has 94 Google reviews, you have 12
Past client buys again — doesn't think to call you, books the agent who emailed them last month
Referral happens by accident — no system to make it consistent

After TradesDen

Enquiry at 9:47pm gets a response at 9:48pm — showing booked before they close Instagram
7-day follow-up sequence runs automatically — leads convert on day 4 or enter long-term nurture
Automated reminders at 24h and 2h — no-shows drop, your time is protected
Review request goes out after closing — 5 stars, no awkward ask from you
Past client gets a personalised touchpoint 18 months after closing — they call you first
Referral ask goes out at the right moment — referrals become a consistent channel, not luck

The Client Lifecycle

One client.
Multiple commissions.
All automated.

The agents who win long-term aren't the ones with the most leads — they're the ones who keep every client they've ever worked with inside a system that stays in touch. Here's what that looks like.

Day 1 — Enquiry

First contact captured instantly

Enquiry comes in. Response goes out in under 60 seconds. Showing or call booked automatically.

Months 1–3 — Active

Lead nurtured until ready

Follows up automatically. Stays in front of them through the search process. You get the call when they're ready to make an offer.

Post-Closing — Fresh Client

Review and referral captured

Review request at peak satisfaction. Referral ask sent at the right moment. Happy client becomes a source of new business.

Year 2–3 — Past Client

Reactivated before they forget you

Market update, anniversary message, or a simple check-in — sent automatically. They think of you first when they're ready to move again.

The Referral System

Your best clients
should be sending
you more clients.

Most agents know referrals are their best source of business. Almost none of them have a system for generating them consistently. TradesDen runs that system — so referrals stop being luck and start being a channel.

41%

of buyers used an agent referred by a friend or family member — the most common way agents are found

88%

of buyers said they would use their agent again — but only 12% actually do because nobody stayed in touch

5×

cheaper to convert a referral than a cold lead — and they close faster and at higher values

What TradesDen Runs For You

The system that turns past clients into a referral engine.

We run a sequence that keeps you front of mind with every client you've ever worked with — without spam, without being pushy, and without any manual work from you.

  • Post-closing review and referral ask — timed when satisfaction is highest
  • 6-month market update — personalised, sent on your behalf
  • Annual anniversary message — their home purchase date, remembered
  • Re-engagement at 18–24 months — "ready to upsize?" at the right moment
  • Referral-specific sequence — when they mention someone looking

What agents
are saying.

Real results from agents running TradesDen. Names and verified results added as they come in.

I had a buyer enquire on a Saturday night and book a showing before I even saw the notification Sunday morning. Closed three weeks later. That's a $16,000 commission I would have lost before.

R

Parag

Independent Agent — GTA

Two past clients reached out within a month of the reactivation campaign going live. One listed their home. One referred their brother who's buying in the spring. I haven't manually followed up with anyone in my database in three months.

M

Dhaval

Team Lead — Ontario

Ready to See It?

Call and hear what
your leads experience
at 9pm Saturday.

Dial the number below. You'll reach our back-office live — that's the product, already running. No presentation. No long demo. Thirty seconds and you'll know exactly what your enquiries experience when you don't respond after hours.

647-584-7766

Takes 30 seconds. No commitment required.

What happens when you call

  • You experience the back-office in action — the actual product, live
  • If it sounds right, book a 15-minute call with a real person
  • We gather your details in one short session — listings, services, tone
  • Your back-office is live within the week — no work from you
  • Every enquiry gets responded to. Every past client gets touched. Automatically.
Book a 15-Min Agent Call

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